Amanda Borg

Experience

1. September 2026 - Current

   Product UX Designer & Design Engineer (AI-native)

   GESHDOKompass

   Took Kompass, GESHDO's feedback and pulse tool for consulting firms, from idea to production as designer and design engineer. Used the project to explore AI-native design, from first screens to production code.
   
   • Defined the product scope and pitched the concept, then designed the screens using Claude Design.
   • Built and manage the design system as the single source of truth for design and code.
   • Tested a new design handover, written for AI agents to implement rather than developers to read.
   • Built new features and UI changes in the production codebase, using Claude Code.
   • Defined product-wide UX guidelines in AI agent instruction files, from tone of voice and product scope to accessibility rules and helpers.
   

   • Claude Code
   • Claude Design
   • Design systems
   • Design engineering
   • Accessibility
2. November 2021 - August 2026

   Product UX Designer

   Ingka GroupExpansion Tools

   Working with complex internal digital products used by senior stakeholders such as project managers, project leaders, and investment leaders. Part of a cross-functional product team, contributing across discovery, research, prototyping, and delivery alongside product owners, engineers, and business stakeholders.
   
   • Owned and led UX work across multiple products, from early exploration through to production.
   • Conducted user research, interviews, and workshops to uncover user needs and define problems.
   • Translated research findings into insights, presentations and decision material for product team and senior stakeholders.
   • Designed complex user journeys, user flows, wireframes, and prototypes.
   • Drove iterative improvements on existing products through UX audits.
   • Facilitated sprint ceremonies and team collaboration sessions.
   • Collaborated closely with engineers during handover and implementation, ensuring design intent was carried through to delivery
   

   • Figma
   • Miro
   • Jira
   • Design systems
   • User research
   • Usability testing
   • Workshop facilitation
   • Stakeholder management
   • Agile/Scrum
3. October 2025 - December 2025

   Lead Product UX Designer

   Friends of ExecutiveFoE Appen

   Defined the scope and roadmap for a new social event application. Facilitating discovery workshops with stakeholders to uncover business goals, user needs, and product direction.
   
   • Facilitated discovery workshops to understand how the application could support the company's business goals and user needs.
   • Defined and prioritised requirements for development based on research findings and business objectives.
   • Presented design concepts and recommendations to stakeholders, grounded in both user research and business goals.
   

   • Product discovery
   • Roadmap planning
   • Workshop facilitation
   • Requirements gathering
   • Stakeholder collaboration
   • Concept design
   • Mobile & web UX
4. January 2023 - May 2023

   Lead Product UX Designer

   OatlyTicketTaker

   Designed a web and mobile event application for Oatly employees and guests. Covering both the end-user experience and a CMS for administrators to manage events, ticket types, and registration forms.
   
   • Designed the application following and adapting established design guidelines
   • Collaborated closely with lead engineers to develop the concept under a tight deadline.
   

   • Figma
   • Wireframing & prototyping
   • User flows
   • Design system
   • Collaboration with engineers
   • Rapid concept design
5. September 2022 - October 2022

   Lead Product UX Designer

   J2 SourcingC3

   Led the discovery phase for a platform migration project, facilitating workshops with stakeholders to define user needs, business goals, and priorities for moving to a modern platform.
   
   • Planned and facilitated workshops to map the current application, uncover user needs, and define the scope for a platform migration.
   • Acted as design lead and advisor to the UX designer responsible for wireframing, ensuring the design direction stayed aligned with user needs and business goals.
   • Provided ongoing guidance to developers throughout the project, bridging design intent and technical implementation.
   

   • Product discovery
   • Workshop facilitation
   • Design advisory
   • Requirements gathering
   • Stakeholder collaboration
   • Developer collaboration
6. November 2021 - Current

   Experience Lead

   GESHDO

   Responsible for leading UX practice and design culture across Geshdo, ensuring user-centered thinking is applied consistently across client projects and internal initiatives.
   
   • Defined internal UX competency frameworks and learning roadmaps, driving skill development and knowledge growth across the company.
   • Planned and delivered workshops and presentations on UX trends, best practices, and accessibility, including hands-on Figma sessions.
   • Led UX efforts on client projects, guiding developers and stakeholders toward user-centered solutions.
   • Mentored junior designers and interns, supporting their professional development and growth.
   • Designed and iterated on internal tools, including a time reporting tool.
   

   • UX strategy
   • UX leadership
   • Workshop facilitation
   • Mentoring
   • Figma
   • Accessibility
7. December 2020 - November 2021

   Digital designer & Social Media Manager

   Kvinnojouren Öresund

   Managed digital presence and content production for a non-profit women's organisation, while leading the development and design of two new websites.
   
   • Managed content across all social media platforms, including advertising and campaign planning.
   • Led the design and development of two websites for the organisation.
   • Coordinated events, sought sponsors, and contributed to merchandise creation and promotion.
   

   • Adobe Creative Cloud
   • Graphic design
   • Social media marketing
   • Event coordination
   • Web design
8. April 2019 - October 2021

   Freelance designer

   Founded my own design company during my final year of studies, working with clients across marketing, brand identity, and web design.
   
   • Worked as a Digital Design Consultant at Media Evolution City, contributing to visual identity and web design for a regional EU-funded digital transformation initiative.
   • Designed websites for clients at Acme Gruppen, an advertising agency in Helsingborg.
   • Worked as a Graphic Designer at KOJA in Melbourne, specialising in packaging design, commercial print, and product photography.
   

   • Graphic design
   • Web design
   • Brand identity
   • Adobe Creative Cloud